Developer workspace with monitors full of code in purple light

Web Development
from Sofia.
Built to Convert.

FREITAG Labs develops fast, modern websites and web applications — built for visibility, enquiries and measurable growth. From the first landing page to a tailored web application.

  • Modern websites & web applications
  • Technically clean & fast
  • Built for visibility & conversion

Speed × SEO

Load times that visitors and search engines like

Design × Conversion

Pages that turn visitors into enquiries

Code × Growth

Extendable, maintainable, ready for what comes next

Web development agency · FREITAG Labs

More enquiries.
Solid technology.

A website today is more than a business card: it is your hardest-working salesperson. It has to load before a visitor bounces, build trust within seconds and offer a clear next step. That is exactly how we build sites.

FREITAG Labs develops websites, landing pages and web applications with modern technologies — performant, responsive and search-engine friendly from the ground up. We design technology, content and growth goals together, not in separate silos.

From concept through design and development to ongoing care: we deliver websites that not only look good, but measurably contribute to enquiries and sales — and grow with your business.

Explore our development services

Websites that work.
Code that lasts.

01

Websites & landing pages

Tailored websites and campaign landing pages: fast, mobile-first and designed around your next step — from the first idea to going live.

02

Web applications

Individual applications and tools for internal processes, customer portals or data structures — with a clean architecture that scales with you.

03

Technical SEO foundations

Clean code, fast load times, correct structure and metadata: we build the technical base that search engines and AI assistants can read.

04

Conversion-focused design

Design follows the goal: clear messages, short paths to contact and forms that people actually complete.

05

Shops & booking systems

E-commerce, bookings or enquiry flows: we implement digital sales and process journeys that work in everyday use.

06

Maintenance & evolution

We stay on board after launch: updates, security, new features and measurement — so your website grows with your business.

On the ground in Sofia

Built in Sofia.
Engineered for growth.

From Sofia, we develop websites, landing pages and web applications for international clients. We combine solid engineering with a clear focus on speed, visibility and conversion — and keep caring for the sites long after launch.

Who we build for

Your project.
Our craft.

Companies & brands

Established businesses that want a website working as hard as they do — as a serious first impression and a reliable enquiry channel.

Service providers & consultancies

Firms that sell expertise: we turn your positioning, references and services into a site that pre-sells before the first call.

Shops & e-commerce

Merchants who need a shop that loads fast, guides buyers clearly and connects smoothly to your processes.

Start-ups & new projects

Launching something new? We build your web presence from day one — lean at the start, extendable as you grow.

Existing websites & relaunches

An outdated site slows you down: we analyse what holds it back and rebuild it as a modern, faster, conversion-ready version.

Campaigns & landing pages

Ads, launches and promotions need dedicated pages: focused, fast and measured, so every click has a fair chance to convert.

How we work

From the brief
to the launch.

01

Clarify goals & requirements

We discuss your goals, audience, desired features and constraints. What should the website achieve — and what must it integrate with?

02

Concept & design

We structure content, draft the design direction and agree the scope: pages, functions, languages and the path every visitor should take.

03

Development & testing

We build with modern technologies, test on real devices and optimise speed, accessibility and search-engine basics before launch.

04

Launch & ongoing care

We go live, measure what happens and stay available: updates, improvements and new features as your requirements evolve.

Quality you can measure

Speed matters.
Enquiries matter more.

We measure what a website is there for: load times, visibility, enquiries and conversions. Results depend on content, competition and market conditions — we report transparently on what works and what we adjust.

Performance

Load times and technical scores on real devices

Visibility

Indexing, rankings and presence for your relevant terms

Enquiries & conversion

Forms, calls and purchases attributable to the website

Reliability

Uptime, security updates and clean, maintainable code

Web development.
Clear answers.

What does a website cost?

The budget depends on scope, features, languages and integrations. After a short briefing we prepare a tailored proposal with a fixed scope instead of a generic package price.

How long does a web project take?

A focused landing page is usually ready faster than a multi-page site or an application. We agree a realistic schedule after the briefing and keep you updated at every milestone.

Can you take over or redesign an existing website?

Yes. We analyse your current site, keep what works — content, rankings, domain — and rebuild what holds you back: speed, structure, design and conversion paths.

Will my website be search-engine friendly?

We build the technical foundations: clean code, fast load times, correct structure and metadata. Content quality and ongoing SEO are separate services we can plan together.

Can I update content myself?

Depending on the setup, yes. We can deliver an editorial solution where your team changes texts and images without touching code — and we agree on it before development starts.

What happens after the launch?

We stay available: maintenance, security updates, measurement and further development. A website is not a one-off project — it grows with your business.

What should I include in my enquiry?

Your current website if you have one, your goals, desired features and a rough budget range. That is enough for us to prepare a focused proposal and a first consultation.

Your next step

Your website.
Our build.

Tell us about your web project: goals, desired features and timeline. We discuss scope, technology and budget range for your tailored proposal.

Tailored to your business

Only the services you actually need

Non-binding enquiry, no booking

Michael Freitag

Your contact

Michael Freitag

For your web project and your goals.

Forbes Business CouncilMichael Freitag on Forbes
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