01
Strategy & campaign planning
We define objectives, audiences, markets, platform priorities and a realistic budget framework. A clear campaign concept aligns the creative idea with your brand and business goals.
Influencer Marketing
Your brand.
Real voices.
Built for impact.
We plan influencer marketing campaigns and support brands — from the first strategic idea to creator selection, campaign coordination and meaningful reporting.
- Strategy before follower counts
- Creators who fit your brand
- Clear coordination & reporting
Brand × Creator
Relevance over reach alone
From brief to launch
A coordinated campaign process
Research × Growth
Creative ideas with measurable goals
Influencer marketing for brands
More than a post.
A brand connection.
People follow people. An effective influencer campaign connects your brand with creators whose voice, audience and content genuinely fit your product — not simply the largest follower count.
FREITAG Labs brings research, creative planning and growth thinking together. We support brands with a structured campaign approach, from defining objectives and finding suitable creators to coordinating content and reviewing results.
Product launch, brand awareness or demand generation: your objective sets the direction.
Explore our services
Plan with purpose.
Create with relevance.
02
Creator research & selection
We identify suitable creator profiles and assess audience relevance, content quality, engagement signals and brand fit. Micro, niche or larger creators are considered according to the campaign, not follower counts alone.
03
Outreach & collaboration
We support creator outreach, availability checks, scope discussions and coordination. Deliverables, timing, compensation, usage rights and disclosure requirements are clarified before implementation.
04
Briefing & content direction
We develop briefs with key messages, product context, formats and review steps. Creators retain room for their own voice while brand requirements remain clear.
05
Campaign coordination
We coordinate agreed timelines, product seeding, feedback and publication. Your brand has a clear overview of responsibilities, content status and the next steps.
06
Reporting & optimisation
We review available platform and campaign data against agreed objectives. Reach, views, engagement, traffic or conversions are evaluated where measurable, with findings for the next campaign.
On the ground in Sofia
Your brand in focus.
From Sofia to your markets.
From our base in Sofia, we plan influencer campaigns for your brand: with relevant creators, clear briefs and measurable goals. We combine local coordination with an international perspective on audiences, content and growth.
The right format for your objective
Different platforms.
One brand direction.
Reels, Stories and creator posts for product discovery, storytelling and brand presence.
TikTok
Creator-led short-form concepts that connect with platform culture and audience interests.
YouTube
Reviews, demonstrations and deeper storytelling when your product needs more context.
UGC & paid amplification
Creator assets for your own channels or paid campaigns, where usage rights and permissions are agreed.
How we work together
From your ambition
to a campaign plan.
01
Understand your brand
We discuss your product, target audience, objectives, timing and budget range. Existing campaigns and positioning provide the starting point.
02
Build the concept
We propose the campaign direction, creator criteria, content formats and measurement approach. You receive an individually scoped proposal.
03
Coordinate delivery
After agreement, we support outreach, briefing, scheduling and the defined review process, keeping brand and creators aligned.
04
Learn & improve
We collect available results, review them in context and identify what to develop, test or change for the next activity.
Accountability, not vanity metrics
Define success.
Then measure it.
We agree on the measurement framework before launch. Results depend on the objective, available data, tracking consent and platform capabilities. Reach is not the same as a sale — and neither follower counts nor a creator collaboration guarantee revenue.
Awareness
Reach, impressions, video views
Engagement
Interactions, saves, content response
Consideration
Qualified visits, link clicks, product interest
Conversion
Trackable enquiries, purchases or code use
Clear questions.
Clear answers.
What does FREITAG Labs do?
We plan influencer marketing campaigns and support brands with strategy, creator research, collaboration coordination, briefing and reporting. The exact scope is agreed individually.
Which brands can you support?
We work from your product, audience and business objective rather than a fixed industry template. Suitability, platform restrictions and special requirements for regulated products are reviewed before launch.
Do you work with micro-influencers?
Micro and niche creators can be a good fit when their audience and content match the brand. Selection depends on relevance, quality, goals and budget rather than a minimum follower count.
How much does a campaign cost?
Cost depends on the scope, number and type of creators, formats, markets, duration and usage rights. Creator fees, production, product shipping, paid media and our services are clarified in the proposal; no fixed package price is promised.
Can we reuse creator content?
Only within the rights and permissions agreed with the creator. Duration, channels, territories, editing and paid advertising use should be specified before content is produced.
Are results guaranteed?
No. We plan around clear objectives and evaluate available results, but cannot guarantee reach, sales, revenue or a specific return on investment.
What do you need to get started?
Your brand and product, target audience, markets, objective, preferred timeline and an indicative budget range. Existing creative assets and previous campaign learnings are helpful too.
Your next step
Your brand.
Your next campaign.
Tell us about your brand, audience and campaign idea. We discuss objectives, markets, timeline and budget range as the basis for your individual proposal.
Tailored to your business
Only the services you actually need
Non-binding enquiry, no booking
Your contact
Michael Freitag
For your brand and influencer marketing campaign.
Michael Freitag on Forbes1Company2Your plans
Where does your business stand today?
Your business profile · Step 1 of 2