01
News app placements
Through our cooperation with leading news apps, your content reaches readers directly on their smartphones — in the feeds and formats where news consumption happens today.
News Traffic
for Publishers.
At the Top.
FREITAG Labs cooperates with the leading news apps and generates high-quality traffic for news. We bring publishers and news sites to the top — with reach, relevance and measurable growth.
- Cooperation with leading news apps
- High-quality traffic for news content
- Publishers & news sites at the top
Apps × Reach
Placement where news is actually read
Content × Audience
The right readers for every story
Data × Growth
Measurable traffic, clear reporting
News traffic agency · FREITAG Labs
More readers.
Real quality.
News thrives on reach — but not every visitor counts. Publishers and news sites need readers who actually engage with their content: subscribers, returning visitors and audiences that advertisers value. That is exactly the traffic we deliver.
FREITAG Labs cooperates with the leading news apps and content platforms. Through these partnerships we place your stories, formats and brands where millions of readers discover their daily news — and turn that attention into qualified visits to your site.
We bring publishers and news sites to the top: more visibility in news aggregators and apps, more qualified traffic for your editorial content and a growth strategy that fits your publishing model — from breaking news to evergreen formats.
Explore our traffic services
Traffic that counts.
Growth that lasts.
02
Traffic strategy for publishers
We analyse your content, audience and current traffic sources. The result is a prioritised plan: which formats, topics and channels bring the most valuable readers to your site.
03
Audience development
We grow your reach beyond search engines: news aggregators, apps, push channels and content partnerships that deliver qualified visitors instead of empty clicks.
04
Content & headline optimisation
We refine headlines, teasers and formats for news environments — so your stories earn the click in the app and keep the reader on your page.
05
Monetisation-aware growth
Traffic only pays off when it fits your model. Whether subscriptions, advertising or reach-based revenue — we align traffic quality with your monetisation goals.
06
Measurement & reporting
We track visits, engagement, returning readers and conversions per channel. Reporting separates activity from outcomes and informs the next priorities.
On the ground in Sofia
Your journalism.
Reach new readers.
From Sofia, we coordinate cooperation with leading news apps and develop traffic strategies for publishers and news websites. We combine relevant distribution with data-driven optimisation to connect your content with engaged readers and turn attention into lasting readership.
Who we work with
Your newsroom.
Our reach.
News publishers & media houses
Established publishers looking to grow digital reach beyond search and social — with qualified traffic from leading news apps.
Online news sites & portals
Digital-first news sites that want more readers for their reporting, analyses and formats — measurable and scalable.
Niche & special-interest news
Specialist publications with focused audiences: we find the readers who care about your topic and bring them to your content.
Regional & local news
Local publishers who want to strengthen their digital presence and reach readers in their region through modern news channels.
Magazines & editorial brands
Editorial brands with high-quality content that deserve a larger audience — we build the traffic foundation for sustainable growth.
New news projects
Launching a news site? We plan traffic generation from day one, so your journalism finds its audience from the start.
Our working process
From analysis
to the top.
01
Understand your publication
We discuss your content, audience, current traffic sources and commercial goals. Which readers matter most — and where do they discover news today?
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Define the traffic strategy
We identify the right news apps, platforms and formats for your content and propose a focused scope with clear objectives and measurement.
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Launch & optimise
We coordinate placements, optimise headlines and formats, and refine the mix continuously based on what actually brings qualified readers.
04
Measure & scale
We compare results with the starting point, identify the strongest channels and scale what works. Transparent reporting, no empty promises.
Quality over quantity
Reach matters.
Readers matter more.
We focus on high-quality traffic: readers who engage with your content, return and fit your monetisation model. Results depend on content, competition and platform developments — we report transparently on what works and what we adjust.
Qualified visits
Traffic from news apps and platforms that matches your audience
Engagement
Reading time, pages per visit and interaction with your content
Returning readers
Visitors who come back — the foundation of sustainable reach
Business outcomes
Subscriptions, advertising revenue or conversions, where measurable
News traffic.
Clear answers.
What exactly is news traffic?
News traffic refers to readers who reach your content through news apps, aggregators and content platforms. Unlike general web traffic, these visitors come with a clear intent: they want to read news — your news.
Which news apps do you cooperate with?
FREITAG Labs cooperates with leading news apps and content platforms. Which placements and formats fit your publication depends on your content, audience and goals — we clarify the details in a personal consultation.
How do you bring publishers to the top?
Through a combination of news app placements, audience development, content optimisation and continuous measurement. We place your content where readers discover news and optimise until the traffic matches your quality standards.
Is the traffic suitable for monetisation?
Yes — that is the point. We align traffic quality with your model: subscription publishers need engaged, returning readers; ad-financed sites need reach with strong engagement. We optimise for the metrics that matter to you.
How fast will we see results?
First placements can generate traffic quickly. Sustainable growth builds over weeks and months as we optimise formats, channels and audiences. We agree on milestones and report progress transparently.
What does news traffic cost?
The budget depends on your goals, markets, content scope and the agreed placements. We define services and any external costs in a tailored proposal rather than publishing a generic package price.
What should I include in my enquiry?
Your website, target audience, current traffic sources and goals. If available, share your monetisation model and the markets you publish for — that helps us prepare a focused proposal.
Your next step
Your news.
Your reach.
Tell us about your publication, audience and reach goals. We discuss traffic quality, markets and budget range for your tailored proposal.
Tailored to your business
Only the services you actually need
Non-binding enquiry, no booking
Your contact
Michael Freitag
For your publication and reach objectives.
Michael Freitag on Forbes1Company2Your plans
Where does your business stand today?
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